Toyota
e-volution
Toyota
- Branding
- Event Production
- Media Creation
- Staging Design
Overview
A deep-dive into the future of electric transportation at sunrise. An oceanside vehicle reveal at sunset.
INSIDE AND OUT
The Alila Marea Beach Resort in Encinitas, CA provided the perfect environment for the e-volution story. Interior spaces were retrofit with event branding that blended into the resort's sustainable aesthetic. The mornings were all about information and interaction.
A reveal with a view
Just before sunset, journalists gathered cliffside for the bZ4X reveal. Staging was created to bring the Pacific Ocean sunset view through the media surface and blend with the screen content. The effect was achieved by individually addressing 150 LED light fixtures that were strategically arranged to form the back wall. The evenings were all about excitement and experience.
